It’s much easier and cheaper to enter the market aided by web technologies than through traditional advertising media. In addition, online marketing itself is developing rapidly, which means that it gives more and more new opportunities.
Use of online marketing give a business two important opportunities:
cost optimization — you don’t have to pay salaries to your sales department employees and spend money for advertising
expansion of the company’s activities — you can enter the national and international markets, extending beyond the local activities. In this case, almost no additional costs are required.