Bespoke branding services for Brands that want to accelerate change.
- Brand Identity & Positioning
- Brand Guideline
- Brand Strategy
- Campaign Design & shoot
- Content Writing
- Packaging Design
- Event Management
What is Branding?
Branding is about creating a unique name and image for a product in the consumers mind. Instead of activating buyers through marketing campaigns and “forcing” them to buy a product, branding is both preceding and underlying marketing activities. To become a memorable identity in the subconscious of the consumers mind, the company needs to establish a personal and emotional connection.
Therefore a brand needs to have an identity, a story to tell and above all, representing a lifestyle with certain values and beliefs customers can relate to. A brand should express the essential truth or value of an organization or the product. It helps the customers to define who they are. From this foundation establishes the emotional attachment to the customer.
Brand Book development
We offer a full range of services on corporate style development:
- Brand name development (naming)
- Visual brand image (corporate identity)
- Development of corporate style mediums
- Writing a guide for the use of corporate identity (guidelines)
- Package/label design
- Print/outdoor advertising design
- Development of corporate symbols’ concept and design
- Logo development
” The Brand Book, without any exaggeration, is the brand’s Bible, which forms its soul, heart and character! “
- To strengthen the brand’s visual culture
All the elements of brand identity, all the earmarks and features of its style should be clearly defined and recorded in a Brand Book. If the style elements are presented and used in an unchanged and regulated form, this will significantly increase your brand’s recognition.
- To put technical standards in good order
Where can we find a vector logo? Pantone or CMYK? What is our font? Do we take blue or red? All these questions create chaos. Having a Brand Book will allow to establish a strict adherence to the high standards.
- To strengthen the corporate culture
A Brand Book will help increase the enthusiasm of your employees, and make them more interested in fruitful working on the brand. Every person in your team must have a clear idea of the company’s mission, philosophy, and corporate culture.
- To reduce the cost of producing promotional materials in future
Availability of strictly regulated technical standards will allow you to avoid unnecessary expenses for advertising in future.